Before joining Eastman in 2013, Dnyanada was a lecturer at North Carolina State University’s Wilson College of Textiles, where she earned her master’s and doctoral degrees. Dnyanada made significant contributions to improving design and materials for the Army combat uniform in collaboration with the Defense Threat Reduction Agency. In her doctoral thesis, she researched consumer perceptions of sustainability initiatives and found that sustainability impacts how shoppers perceive purchase, environmental, social and emotional value — especially those related to people.In her previous role as a market development manager with Eastman’s corporate innovation group, Dnyanada explored new company markets, such as outdoor, sportswear and home textiles. In her current role as global market segment manager, she was instrumental in the launch of Eastman Naia™ Renew for home textiles and developing and implementing go-to-market strategies. Dnyanada is a charter member and fellow of The Textile Institute. In February 2023, she was awarded the fellowship in recognition of her contributions to textiles in academia and industry.
